Focus groups : a practical guide for applied research /

by Krueger, Richard A.; Casey, Mary Anne..
Type: Book
Publisher: Thousand Oaks, Calif. : Sage Publications, c2000 .Edition: 3rd ed .Description: xvi, 215 p. : . ill. ; 25 cm .ISBN: 0761920706 (acid-free paper); 0761920714 (pbk. : acid-free paper).Related Subjects: Focused group interviewing | Social sciences -- Methodology Contents: Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research.
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Item type Shelving Location Collection Call Number Copy Status Date Due
14 day materials Main Room Adult collection 361.61068 K94f3 c.1 Available

Includes bibliographical references and index.

Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research.

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